🔓 Unlock SME Growth with AI: TOE–RBV #sciencefather #researchawards
Artificial Intelligence (AI) is transforming how Small and Medium Enterprises (SMEs) innovate, compete, and grow. The TOE (Technology–Organization–Environment) framework combined with the RBV (Resource-Based View) provides a powerful lens to understand AI adoption. TOE highlights the technological , organizational , and environmental drivers of AI integration, while RBV emphasizes leveraging unique resources and capabilities for sustained competitive advantage.
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