How To Avoid AI Misinformation: 2 Essential Steps For Smarter Research

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AI can be a powerful ally or a risky gamble, depending on how you use it. If you’re relying on AI for research, taking shortcuts can backfire—and cost you your credibility. To avoid AI misinformation, follow these two essential steps:

Ask for references.
Verify those references yourself.

Here’s why these steps are critical.

Case study: trends in AI—fact or fiction?
Recently, a colleague asked the generative AI tool Perplexity to identify this year’s trends in artificial intelligence. The app provided several impressive statistics, including:
73% of businesses believe generative AI will increase workforce productivity.
60% of companies see generative AI as an opportunity to gain a competitive edge.

These claims sound promising—but are they true? Without verifying the sources, we can’t be sure. Unfortunately, AI tools are notorious for fabricating information.

The productivity claim examined

Perplexity’s statement that “73% of businesses believe generative AI will increase workforce productivity” was linked to a blog post titled “Generative AI Trends: Transforming Business and Shaping the Future,” published by Masters of Code, Inc. The post states, “73% [of executives] believe new technology will boost workforce productivity.”

Although Perplexity accurately quoted the blog post, the post itself doesn’t provide any evidence for this claim. Masters of Code may have obtained it from another source, but without proof, it’s impossible to trust the number.

Even if this claim were verified, its phrasing raises another issue. A belief that generative AI might increase productivity isn’t as compelling as evidence showing it has increased productivity.

Perplexity’s statement that “60% of companies see generative AI as an opportunity to gain a competitive edge” comes from the same Masters of Code blog post. Again, the post doesn’t explain where this number came from.

Although the post does reference reputable sources like Gartner and McKinsey, neither of these reports appears to support the competitive edge claim. Without clear attribution, this statistic remains suspect.


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